L&E Insights Hub

Here, we blend valuable content with engaging storytelling to keep you inspired and informed. Join us as we navigate the ever-changing landscape of B2B marketing, sharing practical knowledge and innovative ideas. Whether you're a seasoned marketer seeking fresh perspectives or a budding entrepreneur eager to learn, our articles are here to guide and inspire you.

Sarah LLywellyn Sarah LLywellyn

Igniting the ABM Spark: How to Win Over Your Sales Team in 3 Clear Steps

Ever announced a new ABM strategy and been met with skeptical stares? You're not alone. Discover three powerful strategies to flip uncertainty into genuine excitement, align your sales and marketing teams seamlessly, and drive real results with ABM. Unlock your team's enthusiasm and transform hesitation into high-value deals—read on to learn how!

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Kristina Eastham Kristina Eastham

5 Must-Track Data Points & How AI is Making Them Smarter

Are you truly data-driven or just collecting numbers without impact? Discover the 5 essential data points every B2B marketer must track to drive real growth—plus how AI is transforming how we analyze, optimize, and act on insights. From engagement tracking to predictive analytics, learn how smarter data fuels better decisions, higher conversions, and real ROI.

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Kristina Eastham Kristina Eastham

It's Sales Kick-Off (SKO) Season: Is Your Marketing Team Ready?

Sales Kick-Off (SKO) season is here—does your marketing team have a seat at the table? Aligning sales and marketing drives revenue, streamlines workflows, and enhances go-to-market success. Learn how collaboration fuels impactful ABM and B2B marketing strategies for a stronger, more efficient sales pipeline.

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Kristina Eastham Kristina Eastham

L&E B2B Marketing UpWrapped 2024

This year, AI revolutionized campaigns, engagement outshined leads, and content got smarter. Check out our wrap of the biggest B2B marketing trends of 2024—scroll through or download it now to see how the year shaped up

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Sarah LLywellyn Sarah LLywellyn

From Plans to Profits: Partner Up and Crush Your 2025 Goals!

Struggling to execute your 2025 strategy? A strategic marketing agency can bridge the execution gap, align sales and marketing, and drive real results. Learn how expert guidance, data-driven strategies, and seamless collaboration can help your business achieve sustainable growth and outperform the competition.

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